Empirical Generalisations, Theory, and Method

A. S. C. Ehrenberg
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A. S. C. Ehrenberg: South Bank Business School

Marketing Science, 1995, vol. 14, issue 3_supplement, G20-G28

Abstract: Should we judge empirical generalisations as mere regularities, separately from theory? The paper argues that this may bring out the links with theory better and gives illustrative examples. It also notes how in pursuing empirical generalisability more explicitly, we will have to shift how we design and analyse our studies.

Keywords: repeat rates; price elasticities; many sets of data; differentiated replications (search for similar items in EconPapers)
Date: 1995
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Citations: View citations in EconPapers (14)

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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g20-g28

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