Patterns of Buyer Behavior: Regularities, Models, and Extensions

Mark Uncles, Andrew Ehrenberg and Kathy Hammond
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Mark Uncles: University of Bradford
Andrew Ehrenberg: South Bank Business School
Kathy Hammond: London Business School

Marketing Science, 1995, vol. 14, issue 3_supplement, G71-G78

Abstract: Many empirical regularities in the buying behavior of consumers have been linked together into a comprehensive model, the Dirichlet. In this paper we list some of the well-established regularities, show how they are theoretically intertwined, and illustrate how this approach to modeling can assist the marketing analyst.

Keywords: brand choice; store choice; replication studies; empirical generalisations (search for similar items in EconPapers)
Date: 1995
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