Addendum to “Cross-Validating Regression Models in Marketing Research” Vol. 12, No. 4, Fall 1993, pp. 415–427

Joel H. Steckel and Wilfried R. Vanhonacker
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Joel H. Steckel: New York University
Wilfried R. Vanhonacker: Hong Kong Institute of Technology

Marketing Science, 1996, vol. 15, issue 1, 109-109

Abstract: In our paper, “Cross-Validating Regression Models in Marketing Research,” which appeared in the Vol. 12, No. 4, Fall 1993 issue of Marketing Science, pp. 415–427, we develop a formal statistical test for cross-validating regression models under the simple random splitting framework. The original publication neglected to present definitions for two of the parameters used. We present these in this Addendum.

Date: 1996
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:15:y:1996:i:1:p:109-109

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