Technical Note—Simplified Estimation Procedures for MCI Models

Masao Nakanishi and Lee G. Cooper
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Masao Nakanishi: Department of Commerce, Kwansei Gakuin University, Nishinomiya, Japan 662
Lee G. Cooper: Graduate School of Management, University of California, Los Angeles, California 90024

Marketing Science, 1982, vol. 1, issue 3, 314-322

Abstract: Structural transformations of the MCI model are presented which make the model easily estimated using dummy variables with widely available regression packages. The MCI model is empirically shown to provide better predictive power than several other models of similar form, but ones which do not produce logically consistent market share estimates.

Keywords: multiplicative competitive interaction models; dummy variable regression; logical consistency (search for similar items in EconPapers)
Date: 1982
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Citations: View citations in EconPapers (17)

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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:1:y:1982:i:3:p:314-322

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