2001: A Marketing Odyssey
Joel H. Steckel () and
Ed Brody ()
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Joel H. Steckel: New York University, Suite 8-190, Kaufman Management Center, 44 W. 4th Street, New York, New York 10012
Ed Brody: New York University, Suite 8-190, Kaufman Management Center, 44 W. 4th Street, New York, New York 10012
Marketing Science, 2001, vol. 20, issue 4, 331-336
Abstract:
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Date: 2001
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