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Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College

David B. Montgomery
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David B. Montgomery: S.S. Kresge Professor of Marketing Strategy—Emeritus, Graduate School of Business, Stanford University, Stanford, California

Marketing Science, 2001, vol. 20, issue 4, 337-348

Abstract: No abstract available

Date: 2001
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Citations: View citations in EconPapers (5)

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