Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science

Frank M. Bass ()
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Frank M. Bass: School of Management, University of Texas at Dallas, P.O. Box 830688, J.O. 5.1, Richardson, TX 75083-0688

Marketing Science, 2001, vol. 20, issue 4, 360-363

Abstract: No abstract available

Date: 2001
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