A Comment

Lewis G. Pringle
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Lewis G. Pringle: BBDO, Inc., New York, New York

Marketing Science, 1984, vol. 3, issue 2, 125-126

Abstract: “An Audience Flow Model of Television Viewing Choice” by Rust and Alpert (this issue, pp. 113–124) does indeed represent a contribution to the marketing literature. Furthermore, it represents an important step in the process of developing a better understanding of a significant and practical marketing issue: the selection——of specific advertising vehicles.

Date: 1984
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:3:y:1984:i:2:p:125-126

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