Response—On Establishing a Dialogue in Television Viewing Research

Roland T. Rust and Mark I. Alpert
Additional contact information
Roland T. Rust: University of Texas, Austin
Mark I. Alpert: University of Texas, Austin

Marketing Science, 1984, vol. 3, issue 2, 126-127

Abstract: Response to the commentary Pringle, L. G. 1984. A Comment. 125–126 on author's paper Rust, R. T., M. I. Alpert. 1984. An audience flow model of television viewing choice. 113–124.

Date: 1984
References: Add references at CitEc
Citations:

Downloads: (external link)
http://dx.doi.org/10.1287/mksc.3.2.126 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:3:y:1984:i:2:p:126-127

Access Statistics for this article

More articles in Marketing Science from INFORMS Contact information at EDIRC.
Bibliographic data for series maintained by Chris Asher ().