Management in the University

L. V. Berkner

Management Science, 1966, vol. 12, issue 10, C183-C191

Abstract: Education is America's biggest single business. It uses more dollars than any other. Education is non-profit, so there is no immediate measure of profit in dollars to assess its performance. Yet the success of the university is at the very root of the economic, the cultural development, the welfare of the community. How should it be organized and managed? How can its performance be assessed so that its job is done most effectively?

Date: 1966
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