A Markovian Analysis of the Life of Newspaper Subscriptions

W. Edwards Deming and Gerald J. Glasser
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W. Edwards Deming: New York University
Gerald J. Glasser: New York University

Management Science, 1968, vol. 14, issue 6, B283-B293

Abstract: This paper presents a case study in the application of some statistical theory, and a mathematical model, to an actual business problem. The problem was to determine the pattern of mortality of subscriptions to a daily newspaper, and thereby to ascertain the average life of such subscriptions. The method of solution, here with indicated, involved the collection of data from a probability sample of subscribers to the newspaper, and use of these data to construct a Markov chain.

Date: 1968
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormnsc:v:14:y:1968:i:6:p:b283-b293

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