Note on an Application of a Goal Programming Model for Media Planning

A. Charnes, W. W. Cooper, D. B. Learner and E. F. Snow
Additional contact information
A. Charnes: Northwestern University
W. W. Cooper: Carnegie-Mellon University
D. B. Learner: Batten, Barton, Durstine & Osborn, Inc.
E. F. Snow: Batten, Barton, Durstine & Osborn, Inc.

Management Science, 1968, vol. 14, issue 8, B431-B436

Abstract: An illustrative example is developed from an actual application of goal programming to media planning over a period of time. These goals involve distributions of frequencies by demographic and other characteristics as well as budget and other constraining limitations.

Date: 1968
References: Add references at CitEc
Citations: View citations in EconPapers (11)

Downloads: (external link)
http://dx.doi.org/10.1287/mnsc.14.8.B431 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:inm:ormnsc:v:14:y:1968:i:8:p:b431-b436

Access Statistics for this article

More articles in Management Science from INFORMS Contact information at EDIRC.
Bibliographic data for series maintained by Chris Asher ().