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Critique of: "A New Product Analysis and Decision Model"

Benjamin Lipstein
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Benjamin Lipstein: Sullivan, Stauffer, Colwell & Bayles, Inc.

Management Science, 1968, vol. 14, issue 8, B518-B519

Abstract: Critique of [Urban, G. L. 1968. A new product analysis and decision model. Management Sci. 14(8, April) B490-B517.].

Date: 1968
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