Marketing Science

Kenneth A. Longman

Management Science, 1968, vol. 15, issue 4, B216-B223

Abstract: --Letters on marketers and consumers --"To the Editor" by Bent Stidsen, Philadelphia, Pennsylvania --"To the Editor" by Morris J. Solomon, Silver Spring, Maryland --"Proposal" by Morris J. Solomon (excerpts) --"To the Editor" by Morris J. Solomon (reply to the Editor) --"To the Editor" by Rev. Roger Alling, Newark, New Jersey

Date: 1968
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