Marketing Science

Kenneth A. Longman
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Kenneth A. Longman: 285 Madison Avenue, New York, New York 10017

Management Science, 1969, vol. 15, issue 10, B564-B567

Abstract: Editorial observations on the history of media as related to the introduction of mathematical models into media planning process.

Date: 1969
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormnsc:v:15:y:1969:i:10:p:b564-b567

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