A Stochastic Response Model with Application to Brand Choice

David B. Montgomery
Additional contact information
David B. Montgomery: Massachusetts Institute of Technology

Management Science, 1969, vol. 15, issue 7, 323-337

Abstract: This paper develops a model which is an extension of a class of stochastic response models first proposed by Coleman [Coleman, J. A. 1964a. Models of Change and Response Uncertainty. Prentice-Hall, Inc., Englewood Cliffs, New Jersey.]. In its present form the model applies to the binary response situation. The model postulates a population of respondents who are heterogeneous with respect to their response probabilities. A given respondent may experience changes in his response probability in the intervals between response occasions, but since the actual responses he makes do not effect his response probability, the model is zero order. The paper also presents a variant of the minimum chi square procedure which may be used to estimate and test the model. An application to consumer brand choice data demonstrates that the model is empirically viable. Potential applications to multi-wave voting intentions panels and social-psychological experiments are indicated.

Date: 1969
References: Add references at CitEc
Citations:

Downloads: (external link)
http://dx.doi.org/10.1287/mnsc.15.7.323 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:inm:ormnsc:v:15:y:1969:i:7:p:323-337

Access Statistics for this article

More articles in Management Science from INFORMS Contact information at EDIRC.
Bibliographic data for series maintained by Chris Asher ().