Marketing Science

Kenneth A. Longman

Management Science, 1969, vol. 16, issue 4, B281-B285

Abstract: Editorial comment and call for letters on the subject for the column about Marketing Science. --"A note on the use of Markov chains in forecasting store choice" by Kenneth A. Longman, 285 Madison Avenue, New York, New York 10017.

Date: 1969
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