Letter to the Editor--A Model of Business-Society

William T. Moran
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William T. Moran: Lever Brothers Co., 390 Part Avenue, New York, New York 10022

Management Science, 1970, vol. 16, issue 6, B322-B323

Abstract: A business enterprise in a microcosmic society--and a good enough model for experiments in operating society. It must maintain a fine balance between (A) stable and efficient operation within the present rules of the game and (B) exploration, change and growth--the anticipation or creation of tomorrow's rules.

Date: 1970
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