Models of Fact: Examples from Marketing

A. S. C. Ehrenberg
Additional contact information
A. S. C. Ehrenberg: London Graduate School of Business Studies

Management Science, 1970, vol. 16, issue 7, 435-445

Abstract: The first step in model-building is to note some simple observable patterns and to establish their degree of empirical generalisation. The second step is to integrate different empirical relationships of this kind. This is where the more complex mathematical models come in. Two examples of model-building in marketing are discussed and the empirical approach is contrasted with the prevalent tendency either to try to develop mathematical models without any prior empirical knowledge ("sonking"), or to search for statistical significance as an end in itself. The basic question in model-building remains as follows: Take away the mathematical language and what generalised factual knowledge of the process in question still remains? If the answer is none, the mathematical symbol for that is very simple.

Date: 1970
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://dx.doi.org/10.1287/mnsc.16.7.435 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:inm:ormnsc:v:16:y:1970:i:7:p:435-445

Access Statistics for this article

More articles in Management Science from INFORMS Contact information at EDIRC.
Bibliographic data for series maintained by Chris Asher ().