Marketing Science

Kenneth A. Longman
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Kenneth A. Longman: Center for Political Research, 1730 M Street, N. W., Washington, D. C. 20036

Management Science, 1970, vol. 16, issue 8, B566-B568

Abstract: A letter to the Editor from Ambar G. Rao, New York University, about discussion of measuring advertising effectiveness.

Date: 1970
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