Marketing Science

Kenneth A. Longman

Management Science, 1970, vol. 17, issue 2, B124-B126

Abstract: Two letters to the Editor. --"To the Editor" by Cyrus Bernstein, Washington, D.C. (suggestion that Longman's Law is a generalization of the Heisenberg Principle of Indeterminacy) --"To the Editor" by Henry Geddes, Agincourt Ontario (refers to the column "Whose Business Do We Want?" that appeared in June 1968).

Date: 1970
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