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Decomposable Regression Models in the Analysis of Market Potentials

Frank M. Bass
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Frank M. Bass: Purdue University

Management Science, 1971, vol. 17, issue 8, B485-B494

Abstract: A regression method for estimating geographic market potentials is developed. Aggregation issues are explored, and a macro model is derived in which it is not necessary to assume that the relationships among variables are the same within the micro subsystems. An estimating procedure is presented and empirically illustrated in which the estimates satisfy additivity and nonnegativity constraints.

Date: 1971
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