Preface to Management Science: Marketing Management Models

David B. Montgomery

Management Science, 1971, vol. 18, issue 4-Part-II, P1-P2

Abstract: The papers in this special marketing issue of Management Science relate to three areas of marketing. The first four papers: Multiple-Product Sales Force Allocation Model, CALLPLAN: An Interactive Salesman's Call Planning System, Experience with a Sales Districting Model: Criteria and Implementation, and Allocating Sales Force Effort with Commissions and Quotas address issues arising in the management of a sales force. The next three Optimal Advertising Expenditure, Behavioral Measurement for Marketing Models: Estimating the Effects of Advertising Repetition for Media Planning, and Optimizing Consumer Advertising, Intermediary Advertising and Markup in a Vertical Market Structure deal with advertising decision models. The final two papers A probabilistic Market Model of Purchase Timing and Brand Selection, A Graph Theory Approach to Comparing Consumer Information Processing Models consider models of consumer behavior.

Date: 1971
References: Add references at CitEc
Citations:

Downloads: (external link)
http://dx.doi.org/10.1287/mnsc.18.4.P1 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:inm:ormnsc:v:18:y:1971:i:4-part-ii:p:p1-p2

Access Statistics for this article

More articles in Management Science from INFORMS Contact information at EDIRC.
Bibliographic data for series maintained by Chris Asher ().