A Quasi-Game Theory Approach to Pricing

Ambar G. Rao and Melvin F. Shakun
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Ambar G. Rao: New York University
Melvin F. Shakun: New York University

Management Science, 1972, vol. 18, issue 5-Part-2, 110-228

Abstract: A quasi-game theory approach to market-entry pricing is taken for a product class where price is the only indicator of quality. The model is based on certain hypotheses regarding individual customer behavior, which is then aggregated to find demand for a product given its price. Using game theoretic thinking and assumptions about brand behavior, optimal pricing policies are derived.

Date: 1972
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormnsc:v:18:y:1972:i:5-part-2:p:110-228

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