Comment: Corporate Planning that Works

Donald B. McCaskill
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Donald B. McCaskill: Connaught Laboratories Limited

Management Science, 1973, vol. 20, issue 4-Part-II, 570-571

Abstract: In short, management science models must deal with significant unstructured problems or supplement existing decision processes within an organization, to be of any use. To contribute to the improvement of corporate planning in Canada, management scientists must learn how to generate commitment to their models among management. They must achieve such commitment gradually, for it is impossible to take an operating manager out of the main stream, protect him from his peers and then get him to change his personalized way of taking action. Based on my experience management scientists, for the most part, have not had the patience to create commitment to their methods.

Date: 1973
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