An Econometric Analysis of Advertising, Retail Availability, and Sales of a New Brand

Leonard J. Parsons
Additional contact information
Leonard J. Parsons: Claremont Graduate School

Management Science, 1974, vol. 20, issue 6, 938-947

Abstract: This article is an exploratory study on the question: Does consumer advertising increase retail availability of a new product? Nerlove's procedure is used to estimate a dynamic model. Cross-section and time series data for one product class are pooled. The managerial implications of the model are discussed.

Date: 1974
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://dx.doi.org/10.1287/mnsc.20.6.938 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:inm:ormnsc:v:20:y:1974:i:6:p:938-947

Access Statistics for this article

More articles in Management Science from INFORMS Contact information at EDIRC.
Bibliographic data for series maintained by Chris Asher ().