A Model of a Distribution Network Aggregate Performance

Philippe A. Naert and Alain V. Bultez
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Philippe A. Naert: European Institute for Advanced Studies in Management; Saint Ignatius Faculty, Antwerp University, Belgium
Alain V. Bultez: Faculté Universitaire Catholique de Mons, Belgium, and Facultés Libres de Lille, France

Management Science, 1975, vol. 21, issue 10, 1102-1112

Abstract: A model to evaluate distribution network performance is developed extending earlier work by Hartung and Fisher [Hartung, P. H., Fisher, J. L. 1965. Brand switching and mathematical programming in market expansion. Management Sci. 11 (10, August) 231-243.]. Our model differs on two counts: (1) it explicitly considers market dynamics and (2) the transition probability functions are robust. It is applied to describe the competitive position of a brand of gasoline on the Italian retail market.

Date: 1975
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