Comment on "Solving the `Marketing Mix' Problem using Geometric Programming"

V. Balachandran
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V. Balachandran: Northwestern University

Management Science, 1975, vol. 21, issue 10, 1204-1205

Abstract: Comment on "Solving the `Marketing Mix' Problem using Geometric Programming" (Management Sci., Vol. 21, No. 2, October 1974, pp. 160-171.).

Date: 1975
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