Note--On Marketing Strategy and the Optimal Production Schedule

Ulf Peter Welam
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Ulf Peter Welam: Boston University

Management Science, 1976, vol. 23, issue 1, 95-98

Abstract: Several models for joint optimization of functional decision making have been presented during the last few years. This note comments on one of these models described in a recent article in this journal, "Marketing Strategy and the Optimal Production Schedule" [Leitch, R. 1974. Marketing strategy and the optimal production schedule. Management Sci. 21 (3, November).], and argues that there are rather serious deficiencies both with respect to the design of the model and the numerical experiments reported in the aforementioned article.

Date: 1976
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