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Note--On Marketing Strategy and the Optimal Production Schedule--A Rejoinder

Robert Alan Leitch
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Robert Alan Leitch: University of Georgia

Management Science, 1976, vol. 23, issue 1, 99-100

Abstract: Author's rejoinder to the discussion about his paper (Leitch, R. A. 1974. Marketing strategy and the optimal production schedule. Management Sci. 21 (3) 302-312.).

Date: 1976
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