Note--On a Simultaneous Decision Model for Marketing, Production and Finance

Ulf Peter Welam
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Ulf Peter Welam: Boston University

Management Science, 1977, vol. 23, issue 9, 1005-1009

Abstract: A previous study attempting to evaluate the benefits of coordination of marketing, production and finance decisions by Damon and Schramm is examined. It is noted that because of a flaw in the formulation of the marketing sector, the numerical results reported in this study are difficult to interpret. General issues in the design of experiments for evaluating functional coordination are also addressed.

Date: 1977
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormnsc:v:23:y:1977:i:9:p:1005-1009

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