Innovation Diffusion in a Dynamic Potential Adopter Population

Vijay Mahajan and Robert A. Peterson
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Vijay Mahajan: Ohio State University
Robert A. Peterson: University of Texas at Austin

Management Science, 1978, vol. 24, issue 15, 1589-1597

Abstract: Existing single-adoption diffusion models assume a static (constant) ceiling on the number of adopters, that is, a constant population of potential adopters, over the entire time frame of the diffusion process. However, for most innovations this assumption is tenuous. Rather, the ceiling, or the potential adopter population is more likely to be dynamic. The present paper relaxes this assumption and presents a dynamic diffusion model. To illustrate the application of this model, data from two innovations are analyzed.

Keywords: marketing; marketing: buyer behavior; health care: epidemiology (search for similar items in EconPapers)
Date: 1978
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Citations: View citations in EconPapers (47)

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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormnsc:v:24:y:1978:i:15:p:1589-1597

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