Problems in Predicting New Product Growth for Consumer Durables

Roger M. Heeler and Thomas P. Hustad
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Roger M. Heeler: York University
Thomas P. Hustad: Indiana University

Management Science, 1980, vol. 26, issue 10, 1007-1020

Abstract: A popular model of new product diffusion is applied in an international setting. Several limitations on its use are noted: instability with limited data, environmental differences, and systematic under reporting of estimated time to attain peak level of first purchase sales.

Keywords: marketing: new products; forecasting; industries: electric/electronic (search for similar items in EconPapers)
Date: 1980
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Citations: View citations in EconPapers (31)

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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormnsc:v:26:y:1980:i:10:p:1007-1020

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