The Relationship between Attributes, Brand Preference, and Choice: A Stochastic View

Jean-Marie Blin and Joe A. Dodson
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Jean-Marie Blin: New York Futures Exchange
Joe A. Dodson: N. W. Ayer ABH International, New York

Management Science, 1980, vol. 26, issue 6, 606-619

Abstract: This paper draws from two separate research traditions in marketing theories of consumer behavior: multiattribute expectancy-value models and stochastic choice models. A behavioral basis for the observed brand-switching phenomenon is found in the multiattributed evaluation of alternatives and the uncertainty surrounding such evaluation. A model is proposed to deal with this phenomenon and is fitted against a comprehensive data set. The model is found to compare favorably in predictive value with other models.

Keywords: marketing: buyer behavior; utility/preference: multiattribute; probability: stochastic model applications (search for similar items in EconPapers)
Date: 1980
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormnsc:v:26:y:1980:i:6:p:606-619

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