Note---Developing a Global Diversification Measure

W. Chan Kim
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W. Chan Kim: The University of Michigan, Graduate School of Business, Department of International Business, Ann Arbor, Michigan 48109-1234

Management Science, 1989, vol. 35, issue 3, 376-383

Abstract: Previous measures, focusing on either the international market or product dimension of corporate diversification, have been unsatisfactory for analyzing global diversification since both dimensions constitute important elements of a firm's global diversification strategy. This study constructs a measure in which both dimensions can be captured, allowing business strategy researchers to examine corporate diversification in the global context. In accomplishing this task, this study extends the Jacquemin-Berry entropy diversification measure to the global horizon.

Keywords: international market/product diversification; global diversification strategy; entropy measure (search for similar items in EconPapers)
Date: 1989
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormnsc:v:35:y:1989:i:3:p:376-383

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