New Perspectives on Strategy Research: A View from the Management Sciences
Diana L. Day,
John U. Farley and
Jerry Wind
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Diana L. Day: Ehrenkranz/Greenwall Term Assistant Professor of Management, The Wharton School
John U. Farley: R. C. Kopf Professor of International Marketing, Columbia University
Jerry Wind: The Lauder Professor and Professor of Marketing, The Wharton School
Management Science, 1990, vol. 36, issue 10, 1137-1142
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Date: 1990
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormnsc:v:36:y:1990:i:10:p:1137-1142
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