Product Innovation and Start-Up Business Market Share Performance

William T. Robinson
Additional contact information
William T. Robinson: School of Business Administration, University of Michigan, Ann Arbor, Michigan 48109-1234

Management Science, 1990, vol. 36, issue 10, 1279-1289

Abstract: This empirical study estimates the impact of several product innovation attributes on initial market share. We find that the product's advantage relative to competing products has the strongest market share impact. Incompatibility with customers' existing way of doing things does not have a meaningful market share impact. By reducing market share, a new and proprietary product technology tends to act as a barrier to adoption, unless the effect is offset by a major product advantage.

Keywords: marketing strategy: market entry; start-up business ventures; diffusion of innovation (search for similar items in EconPapers)
Date: 1990
References: Add references at CitEc
Citations: View citations in EconPapers (15)

Downloads: (external link)
http://dx.doi.org/10.1287/mnsc.36.10.1279 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:inm:ormnsc:v:36:y:1990:i:10:p:1279-1289

Access Statistics for this article

More articles in Management Science from INFORMS Contact information at EDIRC.
Bibliographic data for series maintained by Chris Asher ().