Goal Setting for Effective Corporate Planning

John B. Guerard, Alden S. Bean and Bernell K. Stone
Additional contact information
John B. Guerard: Drexel Burnham Lambert, One South Wacker Drive, Suite 1500, Chicago, Illinois 60606
Alden S. Bean: College of Business and Economics, Lehigh University, Bethlehem, Pennsylvania 18015
Bernell K. Stone: School of Management, Brigham Young University, Provo, Utah 84602

Management Science, 1990, vol. 36, issue 3, 359-367

Abstract: The hypothesis that firms simultaneously determine their research and development, investment, dividend, and new debt policies generally is substantiated in the financial literature. The strategic planning model advocated in this study offers an alternative to the generally accepted goals of maximizing the return on equity or growth in earnings per share.

Keywords: financial economics; corporate strategy; R&D (search for similar items in EconPapers)
Date: 1990
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormnsc:v:36:y:1990:i:3:p:359-367

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