Note---Derivation of Covariance Probit Elasticities

Charles F. Hofacker
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Charles F. Hofacker: College of Business, The Florida State University, Tallahassee, Florida 32306-1042

Management Science, 1990, vol. 36, issue 4, 500-504

Abstract: The full covariance probit model is highly regarded due to the flexibility with which it can represent cross brand effects. Explicit formulae for these cross brand effects for the general N brand case have never appeared in print, nor have the direct elasticities for the model. This note fills that omission.

Keywords: marketing: estimation/statistical techniques; marketing: choice models (search for similar items in EconPapers)
Date: 1990
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