The Effects of Information Sources and Communication Channels on the Diffusion of an Innovation

Sree Nilakanta and Richard W. Scamell
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Sree Nilakanta: Department of Management, College of Business Administration, Iowa State University, Ames, Iowa 50011-2065
Richard W. Scamell: Department of Decision and Information Services, College of Business Administration, University of Houston, Houston, Texas 77004

Management Science, 1991, vol. 37, issue 11, 1503-1506

Abstract: Swanson et al.'s comment, "Illusive Effects on the Diffusion of an Innovation: A Comment," (Swanson et al. 1991, this issue) contains two major criticisms of our paper (Nilakanta and Scamell 1990), "Effects of Information Sources and Communication Channels on Diffusion of Innovation in a Data Base Development Environment:" (1) the significance and interpretations of the results and (2) the legitimacy of certain measures that appear in the questionnaire contained in the appendix (pp. 34--38). The purpose of this comment is to address these criticisms.

Keywords: information source; communication channels; diffusion; statistical power (search for similar items in EconPapers)
Date: 1991
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormnsc:v:37:y:1991:i:11:p:1503-1506

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