Variety in Retailing
William Baumol and
Edward A. Ide
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Edward A. Ide: Princeton University and Alderson and Sessions
Management Science, 1956, vol. 3, issue 1, 93-101
Abstract:
Many marketing problems which promise to be amenable to the techniques of operations research have apparently not been subjected to systematic analysis. This article is a first attempt at an analysis of one such area--the number of items stocked by a retailer and its relation to his sales, his costs, and his profits.
Date: 1956
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormnsc:v:3:y:1956:i:1:p:93-101
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