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Variety in Retailing

William Baumol and Edward A. Ide
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Edward A. Ide: Princeton University and Alderson and Sessions

Management Science, 1956, vol. 3, issue 1, 93-101

Abstract: Many marketing problems which promise to be amenable to the techniques of operations research have apparently not been subjected to systematic analysis. This article is a first attempt at an analysis of one such area--the number of items stocked by a retailer and its relation to his sales, his costs, and his profits.

Date: 1956
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Citations: View citations in EconPapers (48)

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