The Many-Player Advertising Game

Gila E. Fruchter
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Gila E. Fruchter: Faculty of Industrial Engineering and Management, Technion-Israel Institute of Technology, Haifa 32000, Israel

Management Science, 1999, vol. 45, issue 11, 1609-1611

Abstract: This study extends the time-variant closed-loop strategy of Fruchter and Kalish (1997) to the n-player advertising game. We demonstrate that solving an n-player game using 2 players results in overadvertising.

Keywords: differential games; noncooperative; Nash equilibrium; marketing-advertising (search for similar items in EconPapers)
Date: 1999
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Citations: View citations in EconPapers (13)

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