Managing Online Auctions: Current Business and Research Issues

Edieal J. Pinker (), Abraham Seidmann () and Yaniv Vakrat ()
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Edieal J. Pinker: W. E. Simon Graduate School of Business Administration, University of Rochester, Rochester, New York 14627
Abraham Seidmann: W. E. Simon Graduate School of Business Administration, University of Rochester, Rochester, New York 14627
Yaniv Vakrat: McKinsey and Company, Palo Alto, California 94304 and The Graduate School of Business, Stanford University, Stanford, California 94305

Management Science, 2003, vol. 49, issue 11, 1457-1484

Abstract: The Internet's computational power and flexibility have made auctions a widespread and integral part of both consumer and business markets. Though online auctions are a multi-billion dollar annual activity, with a growing variety of sophisticated trading mechanisms, scientific research on them is at an early stage. This paper analyzes the current state of management science research on online auctions. It develops a broad research agenda for issues such as the behavior of online auction participants, the optimal design of online auctions, the integration of auctions into the ongoing operation of firms, and the use of the data generated by online auctions to inform future trading mechanisms. These research areas will draw from applied and theoretical work spanning management science, economics, and information systems.

Keywords: Auctions; Internet (search for similar items in EconPapers)
Date: 2003
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Citations: View citations in EconPapers (69)

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