Reply to "A Comment on `Price-Endings When Prices Signal Quality'"

Mark Stiving ()
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Mark Stiving: Destiny Networks, Inc., 15750 Vineyard Boulevard, Suite 120, Morgan Hill, California 95037

Management Science, 2003, vol. 49, issue 12, 1759-1760

Abstract: Although the comment provides some additional insight, it in no way diminishes the contribution of the original paper. That paper is the first and only theoretical explanation for why firms behave as though they use round prices to signal quality. Further, the paper provides empirical evidence in support of this explanation.

Keywords: Price-Endings; , Signal of Quality (search for similar items in EconPapers)
Date: 2003
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