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Strategy Selection and Performance Measurement Choice When Profit Drivers Are Uncertain

Ronald A. Dye ()
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Ronald A. Dye: Kellogg School of Management, Northwestern University, 2001 Sheridan Road, Evanston, Illinois 60208

Management Science, 2004, vol. 50, issue 12, 1624-1637

Abstract: This paper studies a manager's attempt to maximize his firm's discounted expected profits by choosing what strategic actions to select and what performance measurement system to employ in a setting where the manager is uncertain about what variables ÜdriveÝ the firm's profits, the firm's profit drivers remain stationary over time, and strategic actions differ in the amount of information they produce about the firm's profit drivers. For each available performance measurement system, this paper identifies necessary and sufficient conditions for experimentationÔthat is, deviating from the firm's short-run expected profit-maximizing actionÔto be optimal. In addition, the paper determines what factors influence a firm's preferred performance measurement system, and it explains why the preferred performance measurement system is likely to change over time.

Keywords: business models; bandit problems; experimentation; learning-by-doing; profit drivers (search for similar items in EconPapers)
Date: 2004
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Citations: View citations in EconPapers (3)

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