50th Anniversary Article: The Marketing Department in Management Science: Its History, Contributions, and the Future

Donald G. Morrison () and Jagmohan S. Raju ()
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Donald G. Morrison: The Anderson School of Management, University of California, Los Angeles, Los Angeles, California 90095
Jagmohan S. Raju: The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104

Management Science, 2004, vol. 50, issue 4, 425-428

Abstract: This year marks the 50th anniversary of Management Science. We take this opportunity to trace the history of the Marketing Department in Management Science, outline the role that the Marketing Department has played in supporting management science research in Marketing, its impact on the field, and its plans for the future.

Keywords: marketing (search for similar items in EconPapers)
Date: 2004
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormnsc:v:50:y:2004:i:4:p:425-428

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