Introduction to the Special Issue on Marketing and Operations Management Interfaces and Coordination

Teck Ho () and Christopher S. Tang ()
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Christopher S. Tang: The Anderson School of Management, University of California, Los Angeles, Los Angeles, California 90095

Management Science, 2004, vol. 50, issue 4, 429-430

Abstract: This special issue, by addressing problems surrounding marketing and operations management, depicts state-of-the-art approaches, methodologies, and insights to improve a firm's or supply chain's overall performance. Top scholars in the field address many of the ways in which companies can synchronize their marketing and operations departments or their supply chain partners to improve competitiveness and profit. The information in this issue should be of interest both to academics and managers, and represents the current thoughts in an emerging area of marketing and operations interfaces.

Keywords: marketing and operations interface; cross-functional coordination; supply chain management; competition (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormnsc:v:50:y:2004:i:4:p:429-430

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