Managing NPD: Cost and Schedule Performance in Design and Manufacturing

Akhilesh Bajaj (), Sunder Kekre () and Kannan Srinivasan ()
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Akhilesh Bajaj: Carnegie Mellon University, Pittsburgh, Pennsylvania 15213
Sunder Kekre: Carnegie Mellon University, Pittsburgh, Pennsylvania 15213
Kannan Srinivasan: Carnegie Mellon University, Pittsburgh, Pennsylvania 15213

Management Science, 2004, vol. 50, issue 4, 527-536

Abstract: In this field study, conducted at a leading avionics guidance systems manufacturer, we gathered primary data on time and cost performance of both the design and manufacturing phases of new product development (NPD). We modeled the impact of the management levers relating to oversight, the intensity of design specialization, and the level of interaction with the customer. The study highlights the necessity of leveraging the interdependencies between the design and manufacturing phases in NPD.

Keywords: time to market; new product development; project management; cost and time trade-offs; customer involvement; financial metrics; NPD (search for similar items in EconPapers)
Date: 2004
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Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormnsc:v:50:y:2004:i:4:p:527-536

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