Biform Games

Adam Brandenburger () and Harborne Stuart
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Adam Brandenburger: Stern School of Business, New York University, 44 West Fourth Street, New York, New York 10012

Management Science, 2007, vol. 53, issue 4, 537-549

Abstract: Both noncooperative and cooperative game theory have been applied to business strategy. We propose a hybrid noncooperative-cooperative game model, which we call a biform game. This is designed to formalize the notion of business strategy as making moves to try to shape the competitive environment in a favorable way. (The noncooperative component of a biform game models the strategic moves. The cooperative component models the resulting competitive environment.) We give biform models of various well-known business strategies. We prove general results on when a business strategy, modelled as a biform game, will be efficient.

Keywords: noncooperative game; efficiency; business strategy; cooperative game (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (38)

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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormnsc:v:53:y:2007:i:4:p:537-549

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