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Structural Estimation of Callers' Delay Sensitivity in Call Centers

Zeynep Akşin (), Barış Ata (), Seyed Morteza Emadi () and Che-Lin Su
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Zeynep Akşin: College of Administrative Sciences and Economics, Koç University, 34450 Sariyer-Istanbul, Turkey
Barış Ata: Booth School of Business, University of Chicago, Chicago, Illinois 60637
Seyed Morteza Emadi: Kenan-Flagler Business School, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina 27599

Management Science, 2013, vol. 59, issue 12, 2727-2746

Abstract: We model the decision-making process of callers in call centers as an optimal stopping problem. After each waiting period, a caller decides whether to abandon a call or continue to wait. The utility of a caller is modeled as a function of her waiting cost and reward for service. We use a random-coefficients model to capture the heterogeneity of the callers and estimate the cost and reward parameters of the callers using the data from individual calls made to an Israeli call center. We also conduct a series of counterfactual analyses that explore the effects of changes in service discipline on resulting waiting times and abandonment rates. Our analysis reveals that modeling endogenous caller behavior can be important when major changes (such as a change in service discipline) are implemented and that using a model with an exogenously specified abandonment distribution may be misleading. This paper was accepted by Assaf Zeevi, stochastic models and simulation.

Keywords: queues; abandonment; dynamic programming (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (37)

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